Shades of Fairness and the Marketing of Prejudice

Today, I ran across this article from The Situationist: http://thesituationist.wordpress.com/2007/05/30/the-shades-and-marketing-of-prejudice/. This article is about how skin-lightening creams are being marketed in Asian countries. I thought this kind of went along with our discussion Friday about race and images. The commercials they show are all about how people who use these creams to lighten their skin are more likely to get a job than those who don't.